Gucci Flora Gorgeous Magnolia Eau de Parfum.

Launched in 2023 as part of the Gucci #FloraFantasy collection, Gorgeous Magnolia is designed as a celebration of inner strength, confidence, and radiant femininity. Masterminded by perfumers Daphné Bugey and Marie Salamagne, it shifts the iconic Gucci Flora DNA into a Chypre Floral direction—blending an airy, smooth tropical sweetness with a deeply grounded, sophisticated base.

👃 Fragrance Notes Pyramid

Top Notes (The First Impression): Dewberries Accord, Coconut Accord, and Sweet Orange Essence. It opens with a juicy, dark-berry brightness blended smoothly into a creamy, addictive hint of vanilla-like coconut.

Heart Notes (The Core Identity): Magnolia Essence, Jasmine Sambac Absolute, Lily of the Valley, and Ylang-Ylang. The central Magnolia brings a velvety, honeyed floral elegance, amplified by the warm green intensity of Jasmine.

Base Notes (The Lingering Finish): Indonesian Patchouli Essence, Blonde Woods, and Soft Musks. The high-quality patchouli provides an earthy, subtly leathery depth, creating a sensual contrast to the sweetness above.

🎨 Design & Visual Concept

The Bottle: Crafted from a striking, elongated lacquered purple stone glass topped with a brilliant shiny gold cap.

The Flower Motif: Features a reimagined version of the historic Gucci Flora print, originally illustrated by artist Vittorio Accornero for the House back in 1966.

The Campaign: Fronted by multi-platinum recording artist Miley Cyrus in an anime-inspired, whimsical, and rebellious fantasy world shot by photographer Petra Collins.

• Apply on pulse points: Spray directly onto your wrists, neck, and behind your ears where body heat helps diffuse the scent.
• Moisturize first: Fragrance evaporates faster on dry skin. Apply an unscented lotion or vaseline to your skin before spraying the perfume to lock in the moisture.
• Spray on clothing: Perfumes naturally stick to fabric much longer than skin. Spraying a light mist on your clothes or hair will heavily extend its staying power.